Some business owners have the misconception that interior signage, although useful, is less impactful than exterior signage. Since it is the displays that are outside the building that draw people in, they should be considered important.
While exterior signage is very important in attracting customers to your business, interior signage will help increase customer satisfaction and encourage them to return.
Consider it… If people can easily learn about your business, find helpful information, navigate your building, and get around with ease–all they have to do is read the signs in your building–they will feel much happier.
Business owners should think about the displays that they place inside their buildings.
You can create a positive impression of your organization by getting Interior Logos that is appealing, legible, and compliant if needed.
Plus, you’ll reap benefits you didn’t know existed.
It is worth taking a look at your options when it comes to interior signage.
Interior signage falls under a broad category.
- Informational signs: These displays offer visitors key information, such as menu options or hours of operation.
- Directional Signs – These signs are intended to help with wayfinding.
- Identification sign – These signs must be compliant with ADA guidelines. They can be used for identifying permanent spaces such as restrooms or areas that are likely to retain the same function for more than 7 consecutive days.
You must note that the list above is not complete. All signs installed inside buildings are considered interior signage. These are however the most frequently used in businesses’ facilities.
Why Do You Think This Is Important?
The right signs will bring your business to new heights. You will enjoy even more benefits if your displays are compliant with the ADA standards.
These are just a few of many reasons why you need to equip your business or organization with ADA-compliant interior signs:
It Allows For Branding
Making a good impression is essential, especially when you receive new visitors regularly. It is possible to better represent your brand through custom signs that are placed throughout your building.
Other than the message and text, you can personalize your signs with your logo or slogan, company colors, or any other details that you wish people to associate with your brand. You can reinforce your brand identity by having such elements on all (or at most) of the signs.
Therefore, people will be more likely than ever to keep your organization top-of-mind.
It Includes In-House Information And Advertisements
Your customers may already be in the building, but that does not mean you should stop marketing to them. For example, you could inform your customers about special sales or promotions. You might also be able to provide information about how to prevent an illness if you place signs in a healthcare facility.
After you have crossed your threshold, many other options can provide people with important information.
It Improves The Overall Atmosphere
The addition of signage, murals, and wall graphics can make your space livelier. This can have branding benefits as well. However, it’s nice to not have lots of cold, empty walls surrounding your customers or visitors.
Brightly colored, attractive interior signs can be used throughout your facility to make your visitors feel more welcomed and improve your company’s reputation. It also creates an environment that is more inviting for employees.
It Supports You In Achieving ADA Conformance
Federal law, the Americans with Disabilities Act, requires you to install certain types of signage in your buildings. This includes signage to indicate handicap accessible areas, bathroom facilities, changing rooms, etc. Unless you use a specialist provider for signs that conform to ADA regulations and ensure compliance, you can’t be sure of your compliance with the ADA.
Get high-quality interior signage by partnering with a business that has experience in ADA regulations.